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Pete Cripps

Hi I'm Pete Cripps. Social Media Manager at Lend Lease.

Pete Cripps is a leading public relations and communications professional specialising in social media, public affairs and media relations. He provides strategic advice about social media adoption and internal collaboration tools for Lend Lease, a global, fully integrated, international property and infrastructure group. With senior management experience in the government sector, his experience covers all areas of business communication including media relations, corporate affairs, employee engagement, change management, marketing communications and social media. Peter has a broad background in leadership, training, planning and negotiation gained through more than 15 years experience as a British Army officer, including instructing leadership and tactics at RMC Duntroon and service with Multinational forces in Iraq, with the United Nations in Cyprus and the British Army in Northern Ireland.

 Peter has been the International Association of Business Communicators NSW Chapter President since 2011. Myer Briggs Indicator Score: ESTP Any opinions expressed here are my own and not those of Lend Lease.

Pete Cripps's Background

Pete Cripps's Experience

Social Media Manager at Lend Lease

May 2012 - Present | Sydney

Working collaboratively with each of the global regions to provide strategic advice and expertise on social media, social business and collaboration tools across all functions including corporate affairs, marketing, internal communications, and human resources. Designed and implemented a comprehensive social media strategy to establish a framework of governance, risk and opportunity within which to operate. Established a robust governance process for social media account management, an updated social media policy and an employee guide to social media. Selected, established and maintained a social media monitoring tool in each global region to increase business intelligence of issues and opportunities for engagement and to reduce business risk. Implemented pilots for internal collaboration tools across Lend Lease.

President at IABC/New South Wales

January 2011 - January 2013

IABC is the preferred community and resource for communication professionals working in diverse industries and disciplines across the globe. Founded in 1970, The International Association of Business Communicators provides a professional network of over 15,500 business communication professionals in over 80 countries. The NSW Chapter, based in Sydney services members in Sydney and NSW. Our members are drawn from a cross-spectrum of organisations, including the corporate, consulting, government and not-for-profit sectors. Our overriding commitment is to contribute to the success of our organisations through effective communication practice. The NSW Chapter comprises a volunteer board, which maintains and develops the membership, professional development and social aspects of the chapter. As President I lead, provide direction and ensure that the board provides the best possible value for our members. 2011 has seen the Chapter initiate several key member benefits including a redesigned and more functional website, a number of high-quality professional development and networking events and introduction of professional development recognition for employers. In August the IABC Australian Chapters partnered with Ogilvy PR to conduct research into communication trends over the next 10 years. the Chapter also hosted international speaker Shel Holtz for a one-day conference about the communications function in the digital era. 2011 has also seen the Chapter maintain a significantly high retention rate of 81%, recruit new members (top 15 Chapters worldwide) and attract and retain new Corporate members in addition to garnering sponsorship support for the Chapter and events.

Director, Media & Communications (Industry, Innovation & Investment, Gaming & Racing & the Arts) at NSW Department of Trade and Investment

June 2009 - May 2012

NSW Trade & Investment has been established to assist in building a diversified state economy that creates jobs. Responsible for the media, communications and marketing function in addition to managing NSW Trade & Investment function centre, Peter engages across Industry, Innovation and Investment Division to ensure consistent messaging and promotion of Sydney and NSW as well as the activities of the Department. Working across a broad portfolio, servicing business, trade, investment, regional development, liquor, gaming, racing and the arts, the media and stakeholder functions offer a rich and challenging environment with a complexity of audiences and needs In addition to using traditional communication channels, Peter has driven the uptake of social media to engage with audiences to provide innovative stakeholder communication with Government. Peter has also supported international promotion in key markets through public relations and marketing support for the NSW Government’s offices in India, China and the UAE including supporting international delegations led by high-profile members of the NSW Government.

Vice President at IABC/New South Wales

2006 - 2010

Provided pivotal support for the NSW Chapter across a range of board functions including execution of professional development events for the Business Communications community and online management of website and social media accounts. A redesign and rewrite of the IABC NSW website to include e-commerce, membership and news upgrades led to increased member engagement and a solid member retention rate.

Senior Manager, Corporate Communications at NSW Department of State & Regional Development

July 2008 - May 2009

Responsible for coordinating media relations for Tourism NSW, State Development, Regional Development, Office of Science & Medical Research and Small Business.

Communications Manager at NSW Office of State Revenue

July 2006 - June 2008

Responsible for internal and external communications and publications.

Media Operations at British Army

1991 - 2006

15 years experience within the British Army. Trained as an Infantry Officer held staff positions training recruits, operations and manning. Notably, trained Australian Army Officers in tactics and leadership at the Royal Military College, Duntroon, Canberra. Most recent and relevant military experience in media relations working at Divisional level in Iraq and United Kingdom

Pete Cripps's Education

University of Sydney

2007 – 2009

Graduate Certificate in Public Affairs


Haywards Heath IV Form College

1988 – 1990

Pete Cripps's Interests & Activities

Social media, employee communications, media relations, mountain biking, cycling, swimming, cinema.

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